The ASA STARS National Tour is proud to announce Appalachian Sucker Punch, a brain-child of Appalachian Heritage Distillery as the official title sponsor of the ASA STARS National Tour. This multi-year partnership marks a new era of growth and excitement for short-track racing across the United States.
Appalachian Sucker Punch, is a premium-tasting beverage that doesn’t break the bank, meant for those looking to enjoy a great time while drinking responsibly will now be the title sponsor of the prestigious ASA STARS National Tour. The series will be officially branded as the Appalachian Sucker Punch ASA STARS National Tour.
“We are thrilled to welcome Appalachian Sucker Punch and the entire Appalachian Heritage Distillery family as the title sponsor of the ASA STARS National Tour,” said Marty Melo, Director of Operations & Sales of the ASA STARS National Tour. “Their passion and support for the motorsports community make them a perfect fit for our growing national tour. This partnership will enhance the experience for our fans, teams, and drivers alike.”
As part of this collaboration, Appalachian Sucker Punch will be featured prominently throughout the ASA STARS National Tour, including trackside branding, broadcast integration, event title sponsorship and exclusive fan experiences.
“Motorsports and the Appalachian Sucker Punch community share the same DNA—thrill-seekers who aren’t afraid to push the limits,” said Wade Lopez, Owner of Appalachian Sucker Punch. “We couldn’t be more excited to align our brand with the ASA STARS National Tour and its dedicated fan base. This is more than a sponsorship, it’s a commitment to supporting the sport we love and bringing excitement to race events across the country.”
The 2025 Appalachian Sucker Punch ASA STARS National Tour season continues at Five Flags Speedway on March 23rd with the Sunshine State 200 presented by Appalachian Sucker Punch.
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